Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Monday, January 27, 2014

Dan Pallotta: The Way We Think About Charity Is Dead Wrong

Those of us working in the non-profit or development sectors will shake their heads in agreement or maybe tear up a few times at this TED Talk. My hope for it is that more people take the time to watch it and internalize what Mr. Pallotta is saying and then start a conversation that will help spread the message. We can be the generation that makes real and lasting change but it has to start with a perpective shift. Give it a shot. It will be a worthwhile nineteen minutes in your day.

Friday, December 6, 2013

Rising To The Occasion: Interview Time

Wednesday night, after watching Eat, Pray, Love for the thousandth time since being in Botswana (which I watched in an effort to be inspired and motivated for my interview with Peace Corps Headquarters), I started getting stomach pains. And not your normal stomach pain either. This was absolutely diabolical. Gut-wrenching, shooting pains that made me keel over. As the pain started making me feel like projectile vomit was inevitable, I started making routine rounds to the bathroom. This continued all through the night and well into the morning...

...into the morning of my big on camera interview for Peace Corps' new recruitment and marketing videos. Of course.

In the hours before the interview, I was so exhausted and in so much pain that I couldn't help but cry. Why now? I have been sick only a handful of times since moving to Botswana and, even then, nothing compared to this - the stomach flu. It may very well be the worst of the icky-sicknesses. My body's timing was wretched. But my will-power was going to have to win out this time. It had to.

I somehow managed to rip myself away from my spot next to the toilet bowl long enough to take a shower and put on some makeup (being sure to apply a little extra blush to offset the whiteness in my face). I talked to my mom and my sister one last time on instant messenger and gave myself a pep-talk that included "DO NOT PUKE ON THE INTERVIEWERS" and "you can do this" before collecting my things and making my way (very slowly) towards the combi stop.

Despite waiting for a combi with an open front seat so I could sit by a window, the ride to where we were meeting seemed to drag on. Deep breaths. I arrived about fifteen minutes ahead of schedule - enough time, I reasoned, to make one last dash to the bathroom (in case I became a pukey face again) then to fix my makeup, change my shoes, and be ready to impress. Deep breath.

I was miserable. But I was there.

And, to my surprise, people were complimenting me on how great I looked! It's amazing how much a little makeup, a good outfit, and a fake smile can do!

I sat and meditated while I waited for the communications team from headquarters to arrive. I mentally went over the interview questions they sent a few days prior and I told myself over and over and over again that I could get through this. Deep breaths were my friend and an active mind was my distraction from the shooting pain in my stomach.

Before long, we were making our way to a conference room, where the interview would be held. I made small talk with the communications team, who were two of the most lovely people I have met in a long time. I instantly took a liking to them. So, of course, I over-shared about my stomach flu and they, in turn, shared their mineral water. This proved to be a gift in the hour ahead. As they finished setting up the camera, they told me about the goals for this filming and the ways in which the footage would be used. And then we were off! Lights, camera, ACTION!

I am not entirely sure of everything I said over the course of the next hour and a half but the communications team assured me that I did a great job and that they got a lot of usable material from my interview. The lead interviewer went so far as to say I gave them the exact responses they had hoped for when they set out for Southern Africa. And, to be honest, they seemed genuinely interested in everything I had to share (to the point of continuing the conversation well after the camera stopped rolling).

I had done it. I beat the stomach flu and successfully made it to my interview! (I toppled over shortly after.)

Someone on the Peace Corps staff took pity on my poor aching self and drove me home after the interview. For the next twenty-four hours, all I did was sleep and drink rehydration salts.

Rise to the occasion. Mind over matter. Make it happen. Lessons that played out for this interview - and in life.

Tuesday, December 3, 2013

Headquarters Makes A New Recruitment Video

In September, before the United States government shutdown, I was approached by our post's Country Director asking if I would be willing to be interviewed on camera by Peace Corps Headquarters. They were coming to Botswana (and Lesotho and South Africa) to film volunteers for a new recruitment video and he had recommended me as a person that exemplifies the ideals of Peace Corps service. I was honored and accepted the invitation. But, due to the shutdown, the media team from HQ was unable to travel to Southern Africa and the project was suspended indefinitely.

While having my morning coffee today, I opened up my email to see one entitled "Communications Video, Photo Asset Collection Trip". As I looked closer and began reading through the message's content, I realized the new recruitment video project was being rekindled and the team was still interested in interviewing me for it. I responded to the email to inquire further about details of the trip, as they were not expressly mentioned. I received a quick response: The team will arrive on Wednesday, December 4th (tomorrow) and would like to film me on the 5th as I lead a training session and then do my interview directly afterwards. That is in two days - talk about short notice!

So, ladies and gentlemen, I am now frantically answering pages and pages of questions they have forwarded me and mentally going through my closet for the perfect "on camera outfit"... This girl is going to be on the official Peace Corps recruitment video!

Monday, November 18, 2013

Movember: A Global Movement

This is my boyfriend. No, he doesn't always look like he just stepped off the set of Super Troopers. But each November, however, the facial hair makes a very special return in honor of a very important cause, dubbed "Movember".

As an official global charity, Movember’s vision is "to have an everlasting impact on the face of men’s health [quite literally]. During November each year, Movember is responsible for the sprouting of millions of moustaches on men's faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat prostate and testicular cancer and mental health challenges." The Mo isn't just for hipsters anymore - it's a revolution!

Although renowned in much of the developed world, Movember (and awareness of health issues like those it addresses) is still relatively new in Botswana. The Movember movement has, however, made huge strides over the last two years. There are now national events and people are finally starting to take notice (and grow their own mo!). 

This is a significant event and one that, we hope, will help men take more ownership over their own health. For Botswana, this extends beyond those health issues specifically addressed with Movember. Issues like HIV testing (which men often leave up to their female partners) are also encompassed in this movement. So, for those of us working in public health in Botswana, Movember is the perfect outlet to encourage men to discuss their health and learn how to protect themselves.

If you would like to learn more about Movember efforts in Southern Africa or support my boyfriend's mo, please visit this link: http://za.movember.com/mospace/6439521

If nothing else, grow your own mo and support this great cause! Look, even I'm doing it! 

Sunday, March 31, 2013

Pelegano Village Industries

I love Gabane. I believe it is a very special village and I feel privileged to call it "home". I actually take pride in it. People hear me clamor on and on about all the great things in Gabane and I am constantly inviting people to come and see and experience it all for themselves. Peace Corps Volunteers in Botswana know there is an open invitation to visit me. Among the things I share with all visitors are our community hangout, where people come to braai and relax together, and our artist colony, Pelegano Village Industries.

Pelegano Village Industries (PVI) is a community-based artist colony that houses artists and artisans and showcases their work. Included in the compound is work related to: arts and crafts (pottery, glass art, and fine arts), textiles and embroidery, manufacturing, welding fabrication, and the like. All of the products made are created locally and made by Batswana in the village. Places like this are unique in Botswana, as many of the crafts sold here are brought in from other countries (namely Zimbabwe and Kenya). At PVI, however, you can meet the craftsmen and, if you befriend the right people, try your hand at some pottery or learn a thing or two about textile paints. Watching beautiful creations come to life and chatting freely with those making them is a perfect way to spend an afternoon in Gabane. And, what's more, the proceeds from sales at PVI goes back into local projects like the one at my NGO.

I recently got the opportunity to share this unique experience with a group of fellow Peace Corps Volunteers who came to visit. Some of them were buying souvenirs as they prepare to go home to America after so long living abroad. Others tagged along to see what I had been bragging all about for so long. Regardless of their reason, no one was disappointed in coming.

The PCVs were overwhelmed by the beauty of the crafts and excited to meet the artists. The energy was palpable, both in the PVI compound and among my peers. Getting to come and see all the different crafts and the kind people that make them was exciting for them and seeing their faces light up as they frantically chose items to take home with them was rejuvenating for me.

This is why I rave about Gabane - it is a special place. Now these PCVs get one of the many reasons why I love my village. Those staying in Botswana will be back... with friends (and more pula)!

Saturday, July 7, 2012

"Trending 100": Video Goes Viral!!!

About a month ago, when I found out that I was selected to put on an event at my NGO to host Former President George W. Bush and Mrs. Bush, I started doing a lot of prep work. In doing that, I learned that the following day was President Bush's birthday. To celebrate (and because I thought it would be really sweet), I taught the children at the preschool the "Happy Birthday Song". They sang it at the event, it was precious, and the video went viral! It was even broadcasted on the likes of CNN and NBC Nightly News! (WOW WOW WOW!) Now 50 million people have seen my 41 orphans and vulnerable children on television! My children, my little OVC who have hardly been noticed for anything before in their lives, have been seen (and cherished) by millions of people! Singing a song that I taught them! I cannot believe that, from my little village in Botswana, something of this magnitude could happen! It blows my mind and literally makes my heart skip a beat! I couldn't possibly feel more blessed and happy for these 41 adorable children! This has been a gift that keeps on giving. ♥

And now, for your viewing pleasure, the adorable video that has been seen the world over...